Skip to content
Main menu
  • Main page
  • Discover
  • Unexpected connections
  • Topics
  • Random article
  • Search
Your library
  • Saved articles
  • Recent discoveries
  • Rabbit-hole trails
Topic areas
  • Computer Science
  • Mathematics
  • Physics
  • Engineering
  • Biology
  • Economics
  • Curiosities
WikiholeDeeper into Wikipedia
EnglishEN
  • Saved
  • History

  • Article text and media come live from Wikipedia via the official MediaWiki API and are available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply. Each article links to its source and revision.
  • WikiHole is an independent project and is not affiliated with the Wikimedia Foundation.
  • How ranking works
  • All topics
  • Reading history
  • Random article
  • MediaWiki API

David Bunnell

  • Article
  • Rabbit hole
  • Read
  • View history
Tools
Actions
  • Read
  • View history
General
  • Recent changes
  • Related articles
  • Random discovery
This article
Reading time
3 min
Topic
Computer Science
Views
41 in 14 days
Last edited
16 Sept 2026
Print/export
  • Printable version
In other projects
  • Wikidata item
From Wikipedia, the free encyclopedia
Rabbit hole:
  1. David Bunnell
David Bunnell
American journalist
Born(1947-07-25)July 25, 1947
Alliance, Nebraska, U.S.
DiedOctober 18, 2016(2016-10-18) (aged 69)
Berkeley, California, U.S.
EducationUniversity of Nebraska–Lincoln
OccupationBusinessman
Known forFounder of PC Magazine, PC World, and Macworld

David Hugh Bunnell (July 25, 1947 – October 18, 2016) was a pioneer of the personal computing industry who founded some of the most successful computer magazines including PC Magazine, PC World, and Macworld. In 1975, he was working at MITS in Albuquerque, N.M., when the company made the first personal computer, the Altair 8800. His coworkers included Microsoft founders Bill Gates and , who created the first programming language for the Altair, .

Paul Allen
Altair BASIC
1

Loading the rest of the article…

Recent changes

Rabbit hole

Where David Bunnell leads. Every connection below has a source: a link in this article, a shared Wikipedia category, or CirrusSearch text similarity. Articles already on your trail are left out.

Contents
  • (Top)
  • Early life
  • Family
  • Career
  • Publications
  • References
  • External links
  • Recent changes
  • Rabbit hole
Contents
Contents8 sections
  • (Top)
  • Early life
  • Family
  • Career
  • Publications
  • Publications by Bunnell
  • Publications with others
  • References
  • External links
  • Recent changes
  • Rabbit hole
Study aids for David Bunnell

Terminology

David Hugh Bunnell
David Hugh Bunnell (July 25, 1947 – October 18, 2016) was a pioneer of the personal computing industry who founded some of the most successful computer magazines including PC Magazine, PC World, and Macworld.

Terms the article defines in bold, quoted in context.

Categories:
  • 1947 births
  • 2016 deaths
  • People from Alliance, Nebraska
  • University of Nebraska–Lincoln alumni
  • Businesspeople from Nebraska
  • Journalists from Nebraska
  • American businesspeople in the computer industry
  • 20th-century American businesspeople

498 words · 10 references · revision 1375187284 · CC BY-SA 4.0

General
  • Recent changes
  • Related articles
  • Random discovery
This article
Reading time
3 min
Topic
Computer Science
Views
41 in 14 days
Last edited
16 Sept 2026

Key concepts

  • PC Magazine1
  • PC World1
  • Macworld1
  • Micro Instrumentation and Telemetry Systems1
  • Altair 88001
  • Microsoft1
  • Bill Gates1
  • Paul Allen1
  • Altair BASIC1
  • Alliance, Nebraska1

The articles this one links to most, weighted towards the introduction.

Print/export
  • Printable version
In other projects
  • Wikidata item

Early life

David Bunnell grew up in the small town of Alliance, Nebraska, the son of Hugh Bunnell and Elois (Goodwin) Bunnell. He had one sibling, Roger Bunnell, three years his junior. In high school, he was on the state champion cross-country team. He worked with his father, the editor of the Alliance Daily Times-Herald newspaper. During his senior year in high school, Bunnell served as the sports editor of the newspaper.2

Bunnell attended the University of Nebraska–Lincoln from 1965 to 1969, where he graduated with a B.A. majoring in history. While at the university, he was active in the anti-Vietnam war movement and was elected president of the Students for a Democratic Society (SDS).3

Family

He married Linda Essay, also of Alliance, in 1969. They had two children, Mara Rebecca (1971) and Aaron John Hassan (1974 - 2000). The couple was divorced in 1978, but remained friends. In 1981, he married photographer, Jaqueline Dowds Poitier. They raised her daughter, Jennifer Poitier and subsequently her two daughters, Jamaica Poitier and Xaire Poitier in Berkeley, California. Jaqueline (Jackie) was a driving force behind his career in the publishing industry; the couple pioneered PC Magazine (with Jim Edlin and Cheryl Woodard4) in the bedroom of their rental house in San Francisco's Sunset Neighborhood.

Career

Bunnell worked as a public school teacher in Southside Chicago from 1969 to 1971, with wife, Linda, who was also a teacher. They transferred to the Pine Ridge Indian Reservation in South Dakota as teachers. He delivered food to the Native Americans who occupied Wounded Knee for 71 days beginning on February 27, 1973.5 The couple moved to Albuquerque, NM with their baby, Mara in 1973.

In 1991, Bunnell founded BioWorld, the online business newspaper and print magazine for the Biotechnology Industry, which he sold to Thompson Media Group in 1994.6 From 1996 to 2002, he was CEO and Editor-in-Chief of Upside (magazine) which became very successful during the dot-com bubble.7

In 2007, Bunnell co-founded ELDR magazine with Chad Lewis. The magazine, which covers the boomer market, was named Best New Consumer Magazine by Folio Magazine in 2008.8 He died on October 18, 2016, at the age of 69 in Berkeley, California.910

Publications

Publications by Bunnell

  • Personal Computing: A Beginner's Guide. Hawthorne, 1978.
  • Making the Cisco Connection. Wiley, 2000.
  • Good Friday on The Rez. New York: St. Martin's Press, 2017. ISBN 978-1250112538.

Publications with others

  • An Introduction to Microcomputers. With Adam Osborne. McGraw-Hill, 1982.
  • The eBay Phenomenon. With Richard Luecke. Wiley, 2007.
  • Count Down Your Age: Look, Feel, and Live Better Than You Ever Have Before. With Frederic Vagnini. McGraw-Hill, 2007.

References

  1. 1Lohr, Steve (June 19, 1995). "Adapting 60's Sensibilities to the Internet". The New York Times.
  2. 2Bunnell, David. "The Summer of 64". Quora. Retrieved March 2, 2015.
  3. 3Zonana, Victor (June 14, 1987). "David Bunnell: Rebel Who Published PC Magazines". Los Angeles Times.
  4. 4Edlin, Jim (2017-02-12). "My adventures with David Bunnell: a reminiscence — part 4". Medium. Retrieved 2023-08-23.
  5. 5Lennon, Jean (February 2, 1991). "Computer Magazine Pioneer David Bunnell Goes Online Again". Frisko Magazine (Winter): 22.
  6. 6Johnston, Donald (October 2, 2011). "Keep the New Flowing, We'll be there to Cover it". BioWorld Magazine (BioWorld 20th Anniversary Magazine): 3.
  7. 7Fost, Dan (April 1, 2002). "Upside's downside". San Francisco Chronicle.
  8. 8"ELDR". Folio Magazine (October 2008). October 30, 2008.

External links

  • PC Magazine, David Bunnell Remembers, 01.24.02
  • Digerati: The Seer: David Bunnell
  • San Francisco Chronicle, Upside's downside Tech magazine's founder lost more than money during publication's rise and fall, April 1, 2002
  • Mac Portable leak with David Bunnell 1988
  • Technologizer The Inside Story of PC Magazine, PC World, and Macworld’s Origins, as Told by David Bunnell, Jan 20, 2024
  • 9"Remembering David Bunnell, the Macworld founder who relished lying to Steve Jobs". MacWorld. Oct 19, 2016.
  • 10"Remembering David Bunnell (1947-2016), The Maverick Who Helped Invent Tech Media". Oct 19, 2016.
  • Created
    14 Apr 2006
    History
    101 edits
    75 contributors
    No edits in the last 30 days
    Last edited
    16 Sept 2026

    101 revisions in total · 75 contributors

    1. 16 Sept 2026, 09:00 UTCWtswtsmitalicize+4diff
    2. 31 Aug 2026, 00:35 UTCDreamRimmer bot IIImCleanup of deprecated parameter alma_mater (bot)0diff
    3. 26 May 2026, 18:10 UTCTemporary account§ Family+2diff
    4. 26 May 2026, 18:10 UTCTemporary accountAdded date of son's death+5diff
    5. 22 Oct 2025, 23:16 UTCJJMC89 bot IIImMoving :Category:American computer businesspeople to :Category:American businesspeople in the computer industry per Wikipedia:Categories for discussion/Speedy+16diff
    6. 15 Jul 2025, 20:27 UTCHuskerPowermcat+34diff
    7. 15 Aug 2024, 01:07 UTCGreenC botMove 1 url. Wayback Medic 2.5 per WP:URLREQ#articles.latimes.com0diff
    8. 18 Jun 2024, 03:16 UTCBelandmWP:INFONAT cleanup - omit nationality/citizenship if same as birth country (via WP:JWB)−32diff

    View full revision history

    Created
    14 Apr 2006
    History
    101 edits
    75 contributors
    No edits in the last 30 days
    Last edited
    16 Sept 2026

    Go deeper: linked from this article

    • Linked from the introduction

      Altair 8800

      Microcomputer designed in 1974

      The Altair 8800 is a microcomputer introduced in 1974 by Micro Instrumentation and Telemetry Systems (MITS) based on the Intel 8080 CPU. It was the first commercially successful personal computer.

      18 min readGo deeper
    • Linked from the introduction

      Altair BASIC

      Programming language interpreter software, first product developed by Microsoft

      Altair BASIC is a discontinued interpreter for the BASIC programming language that ran on the MITS Altair 8800 and subsequent S-100 bus computers.

      6 min readGo deeper
    • Linked from the introduction

      Macworld

      Website, digital magazine and podcast dedicated to Apple products

      Macworld is a digital magazine and website dedicated to products and software of Apple Inc., published by Foundry.

      8 min readGo deeper
    • Linked from the introduction

      PC World

      American global computer magazine

      PC World (stylized as PCWorld) is a global computer magazine published monthly by Foundry.

      4 min readGo deeper
    • Linked from the introduction

      Micro Instrumentation and Telemetry Systems

      American electronics company

      Micro Instrumentation and Telemetry Systems, Inc.

      25 min readGo deeper
    • Linked from the introduction

      Microsoft

      American multinational technology conglomerate

      Microsoft Corporation is an American multinational technology conglomerate headquartered in Redmond, Washington.

      86 min readGo deeper
    • Linked from the introduction

      Bill Gates

      American businessman and philanthropist (born 1955)

      William Henry Gates III (born October 28, 1955) is an American businessman and philanthropist.

      88 min readGo deeper

    Adjacent: shared categories and similar text

    • Linked in “Career”

      Dot-com bubble

      Tech stock speculative craze, c. 1995–2003

      The dot-com bubble (or dot-com boom) was a stock market bubble that developed during the late 1990s and peaked on March 10, 2000.

      20 min readGo deeper
    • Linked in “Career”

      Upside (magazine)

      Venture capital magazine

      Upside was a San Francisco-based business and technology magazine for venture capitalists. It was published from 1989 to 2002. It had a circulation above 300,000.

      2 min readGo deeper
    • Linked in “Career”

      Wounded Knee Occupation

      1973 American Indian occupation protest

      The Wounded Knee Occupation, also known as Second Wounded Knee, began on February 27, 1973, when approximately 200 Oglala Lakota (sometimes referred to as Oglala Sioux) and followers of the American…

      21 min readGo deeper
    • Linked in “Early life”

      Students for a Democratic Society

      American student activist organization (1960–1974)

      Students for a Democratic Society (SDS) was a national student activist organization in the United States during the 1960s and was one of the principal representations of the New Left.

      28 min readGo deeper
    • Linked in “Career”

      Thompson Media Group

      American-based think tank and publishing company

      Thompson Media Group, LLC, originally established as Thompson Publishing Group, Inc. was founded in 1972 by Richard E. Thompson.

      4 min readGo deeper
    • Linked in “Publications”

      St. Martin's Press

      American book publisher

      St. Martin's Press is a book publisher headquartered in Manhattan in New York City. It is headquartered in the Equitable Building. St.

      5 min readGo deeper
    • Linked in “Publications”

      Adam Osborne

      British computer designer (1939–2003)

      Adam Osborne (6 March 1939 – 18 March 2003) was a British author, software publisher, and computer designer who founded several companies in the United States and elsewhere.

      5 min readGo deeper