History
The Huffington Post was launched on May 9, 2005.342 It was founded by Arianna Huffington, Andrew Breitbart, Kenneth Lerer, and Jonah Peretti.56
In August 2006, the website raised a $5 million Series A round from SoftBank Capital and Greycroft.7 In December 2008, the website raised $25 million, to be used for technology, infrastructure, investigative journalism, and development of local versions, from Oak Investment Partners at a $100 million valuation and Fred Harman of Oak Investment Partners joined its board of directors.89101112
In June 2009, Eric Hippeau, co-managing partner of Softbank Capital, became CEO.1314
In 2011, the site began the strategy of crafting search-engine optimized (SEO) stories and headlines based around trending keywords, such as "What Time Is the Super Bowl?"15 In January 2011, the website received 35% of its traffic from web search engines (SEOs), compared to 20% at CNN.16 This strategy appealed to AOL CEO Tim Armstrong, who tried to implement similar SEO-driven journalism practices at AOL.171816 In March 2011, AOL acquired The Huffington Post for US$315 million.192021 As part of the deal, Huffington became president and editor-in-chief of The Huffington Post as well as of AOL properties Engadget, TechCrunch, Moviefone, MapQuest, Black Voices, PopEater (now subpage on the HuffPost Entertainment subpage), AOL Music, AOL Latino (now HuffPost Voices), AutoBlog, Patch, and StyleList.19 Folded into Huffington Post were AOL Black Voices, which was established in 1995 as , and , (launched in 2010 as a partnership between and ), , , , , and the Spanish-language . The brand was expanded in September 2011 with the launch of , dedicated to -relevant articles. Former CEO Eric Hippeau left the company.
The website surpassed NYTimes.com in traffic in June 2011.23 In December 2011, the website had 36.2 million unique visitors.24
In May 2012, a U.S.-based Spanish-language edition was launched under the name HuffPost Voces, replacing AOL Latino.25
In August 2012, it launched HuffPost Live, an online video channel.26
By late 2013, the website operated as a "stand-alone business" within AOL, taking control of more of its own business and advertising operations, and directing more effort towards securing "premium advertising".27
In June 2015, Verizon acquired AOL for US$4.4 billion and the site became a part of Verizon Media.28 Huffington resigned to pursue other ventures and was succeeded as editor-in-chief by Lydia Polgreen in December 2016.29
In April 2017, the website changed its name to HuffPost and changes were made to the design of its website and logo, and content and reporting.3031
In January 2019, 20 employees were laid off as a part of Verizon Media laying off 7% of its staff.32 The opinion and health sections were eliminated. Pulitzer Prize finalist Jason Cherkis lost his job.33
In July 2019, the website published a story written by Rachel Wolfson, a publicist, that praised financier Jeffrey Epstein. Editors later removed the article at the author's request.34
In March 2020, Polgreen resigned as editor-in-chief to become the head of content at Gimlet Media.35
In February 2021, BuzzFeed acquired HuffPost from Verizon Media for stock.3637
In March 2021, BuzzFeed CEO Jonah Peretti said that the company had lost "around $20 million" during the previous year. BuzzFeed laid off 47 HuffPost staff, mostly journalists, in the U.S.38 and closed down HuffPost Canada, laying off 23 staff.3940
In April 2021, Danielle Belton became editor-in-chief.41
Following the shut-down of BuzzFeed News in 2023, BuzzFeed, Inc. refocused its news efforts into HuffPost, with plans to rehire past BuzzFeed News employees at HuffPost or at BuzzFeed.4243 The move also stemmed from lower advertiser interest in traditional news platforms.44
In January 2025, it launched a freemium version in which users can pay to have an ad-free version of the site and get additional features. At that time, the website had 60 million monthly global visitors.45
By July 2025, traffic dropped 40% due to Google's "AI Overviews" feature, with AI-generated blurbs diverting traffic from publisher content.46
U.S. local editions
International editions
Contributor network
From its launch in 2005 until it was shut down in January 2018,84 HuffPost featured a contributor network with articles from as many as 100,000 unpaid bloggers.85 Bloggers included notable people such as Barack Obama, Robert Reich, and Catherine, Duchess of Cambridge. The contributor network was criticized for providing a platform to promote vaccine hesitancy.868788 It was also criticized since the bloggers were unpaid; this resulted in calls to boycott the site endorsed by the National Writers Union and NewsGuild-CWA899091 and a lawsuit filed by Jonathan Tasini that was dismissed with prejudice by the court.9224